TRICKS OF THE TRADE: Stores know how to hook you into spending more money

The holidays have ended, but that doesn’t mean you’re quite in the clear just yet.

Retails stores have their eye on you. More importantly, that can’t stop staring at your wallet.

The after Christmas sales aren’t the only means to make you spend more money and keep you coming, and staying, within the confines of your favorite retail place.

You’ll be more apt to spend money, which means less cash on hand, a dwindling bank account and stores that are smiling from ear to ear.

So what’s their secret to keeping their sales revenue bloated and you focused on buying any and all products?

There isn’t one particular trick of the trade that retailers implement per say, and they certainly shouldn’t be dubbed as the “bad guys” in this situation. Stores simply provide an arena to make purchases, and provide a product or item that you may opt to buy. The trick for the consumer is to buy what you need, not so much what you think you need.

Stores make the process a little harder for customers to ignore, when they tout sales, coupons, clearances and discounts across the board. But it’s up to the consumer to show a little restraint and put paying their bills ahead of a Playstation 4.

A sure fire sign a store is out for blood, however, is if they have a sales associated manned at the front door and is quick to hand out coupons before you’ve even tried on one sweater. Those same savvy sales people might also be handing out bags, or in some cases, carts as you walk through the door. Think of it realistically: if you have a bag or cart, aren’t you more apt to fill, or overfill, it?

Although it might be a different sales associate, you might find yourself faced with an overly helpful employee. Naturally, part of their job is to help you find what you’re looking for, but they’ll be quick to point out what looks good or a recommendation of what they think is best. Granted, that advice could prove potent and ultimately lead you in the right direction as far as making a purchase, but you should be a little leery if they’re adding on to an already large purchase.

For example, you’re in the midst of buying a new laptop, and that aforementioned sales person follows you to the register with a case, cooling pad, wireless mouse and headphones in tow. That’s salesmanship and soon to be overspending on display.

Being able to resist that temptation and differentiate between those who are trying to be helpful and those creating a financial hardship for you is the key to keeping your spending at a minimum.